An Interpreneur’s Journey: The Birth of a
New Economy Business
has created a new class of entrepreneurs … everyday people who
use the web to create new kinds of businesses and reinvent old
ones. Read this “how-to” startup guide and story of
a new Interpreneur!
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Read before you buy...
The Birth of a New Economy Business
more than half a million people start a new business. And
sometimes it seems like an equal number of people write books
describing how to do it. Unfortunately, most of these books are
colorless compendiums of rules, checklists, and hard-to-follow
advice. Few help the novice entrepreneur understand what the
startup experience is like or how to put the information to
work. An Interpreneur’s Journey by Tom Eckmann offers a refreshing alternative to these
introduces the startup process through the eyes of a first-time
entrepreneur and describes what he goes through each step of the
way—the doubts and uncertainties, the family and financial
pressures, and the problems that even experienced entrepreneurs
run into. The book is further distinguished by its focus on
the author defines as everyday people with few technical skills
who are using the Internet to start new businesses and reinvent
character, Bill Partridge, is laid off from a job he’s had for
14 years. He knows little about starting or running a business,
but when he finds few job opportunities, he decides to take a
chance. He starts a contracting company selling and installing
in-floor radiant heating systems. He’s a smart guy and does the
right things, but despite his best efforts, profits elude him.
He’s almost out of money and ready to hang it up when he makes
an important discovery—he can sell his systems on the Internet
and reach a much bigger market. He re-invents his business and
finds success selling kits to people all over the country.
is very readable and the characters believable. Dialog and
illustrations are used to introduce important business concepts,
making them interesting and easier to understand. For example,
readers learn about business financial statements in a lively
exchange between Bill and his accountant; while this topic is
among the most boring on earth, the format adds life and clarity
to the explanation. Wisely, the author has moved some of the
more complex discussions to the book’s website; by doing so he’s
avoided bogging down the storyline while still making the
material available to those who are interested. Overall,
readers will find themselves drawn into the story and rooting
for Bill to succeed.
At the end of
each chapter is a startup guide, which summarizes the key steps
involved in starting a business. What makes this guide
particularly useful is that it doesn’t deal with mundane startup
issues such as getting a business license; instead it deals with
more strategic issues such as how to define a target market.
There are also references back to this website where you'll find additional tips, planning tools and other information
for first-time Interpreneurs.
Tom Eckmann, is a seasoned entrepreneur who is well versed in
both new and old economy businesses. He has started and sold
several successful companies and helped dozens of other
entrepreneurs start and grow theirs. In this book he provides a
first-hand look at the startup experience and describes many
lessons he’s learned.
is a unique addition to the genre of business startup books. It
follows in the tradition of The E-Myth by Michael Gerber,
The Goal by Eliyahu Goldratt, and a handful of other
books that have successfully used fiction to communicate complex
business ideas. The book is particularly timely because it
speaks to the rapidly growing number of people whose jobs have
been outsourced or off-shored. Many will seek refuge from
unemployment by starting their own business. This book offers
useful insights and points them in the right direction.
Additional book content and supplementary materials...
wouldn't let us include
everything we wanted in the printed book, so we've made this
material available here on the website. Click on the link
below to find additional narrative plus templates, financial
spreadsheets, forms and other materials helpful to an
entrepreneur in starting a new business.